September 29, 2023


New Estate

Keller Williams Additional Expands Command Capabilities

4 min read

CRM enhancements targeted on driving significant relationships and maximizing profitability

Throughout 2022, KW partnered with actual property brokers and groups to launch software program integrations and CRM options aimed toward rising productiveness and eliminating ache factors with lead technology, advertising and actual property group workflow capabilities.    

“The iterative updates we rolled out for Command in 2022 have been extremely influenced by constant engagement with brokers,” mentioned Chris Cox, chief know-how and digital officer, KW. “Our options will all the time be anchored in our brokers’ success with a laser give attention to what drives development of their enterprise.”  

“Command offers brokers extra time to ship elevated shopper satisfaction whereas maximizing larger profitability,” mentioned Cox. “Brokers at this time need immense worth from their CRM; they need effectivity and pace of their enterprise operations and so they need all of it seamlessly delivered. Command does that.”

The newest updates to Command, a sensible CRM-plus answer, embrace: 

  • Finish-to-end integration of CRM instruments was enhanced through additional embedding the wealthy, intuitive capabilities of the Campaigns, Contacts and Designs apps throughout the Alternatives app, which tracks offers throughout phases of a gross sales pipeline.
  • The Advertising Tab options curated lists of high performing advertising property, resembling print flyers and trifolds, Fb and Instagram advert templates, and prescriptive advertising marketing campaign templates. Suggestions change based mostly on deal section within the Alternatives app. 
  • Contact Fast-Create characteristic throughout the Alternatives app, which permits brokers to quickly create and edit contact particulars. 
  • The Contacts Imports Wizard permits the 1000’s of brokers onboarding month-to-month with KW to have a simple and environment friendly means to import their contacts into Command.
  • Instagram social posting for enterprise accounts was added to the Campaigns app to extend the lead technology and brand-building and engagement alternatives for brokers through social media.
  • Contacts data validation performance was added to the SmartPlans app to present brokers visibility on the gaps among the many information a SmartPlan requires and the information accessible for a contact.
  • Cap accuracy dashboard enhancements permit brokers to view in actual time their development towards a manufacturing cap. As manufacturing cap is reached, an agent now not pays a fee cut up, which means the agent is at a one hundred pc fee till their anniversary 12 months begins once more.
  • Expanded native software program integration with DocuSign, which permits for additional embedded signature processing, simplifying workflows and doc processes between brokers and market facilities. An Earnnestintegration permits for fast and safe dealing with of earnest cash throughout the Alternatives app, simplifying the workflow for brokers, patrons and escrow holders. A Sisu integration permits actual property coaches to view agent manufacturing information on Sisu-powered teaching dashboards, leaderboards and training stories.

“When our brokers join with shoppers by means of Command, it’s the starting of a significant relationship, and that’s the explanation we’re part of considered one of each 5 transactions that occurs within the U.S.,” mentioned Cox.

Command app newest updates embrace: 

  • Complete integration of the Alternatives app performance, which permits brokers to view, edit, handle and archive actual property offers on the go. Dwelling display of the app features a dashboard of open alternatives, providing a fast look on the variety of offers inside every section of the gross sales pipeline. Brokers can type and think about alternatives based mostly on a particular shopper.  
  • Expanded native software program integrations with Twilio and WhatsApp permit for elevated embedded communication capabilities with shoppers. 
  • Timeline enhancements to the Command app embrace the power to view particulars a couple of property inquiry or a property tour, view itemizing suggestions, view co-buyer and vendor additions and removals, add electronic mail and mail actions, and think about suggestions on Collections or saved house searches throughout the KW Shopper app. 
  • Navigation enhancements embrace simpler account switching between particular person agent and actual property agent group views of Command app, a counter of latest notifications that’s all the time seen on the underside of the house display, and the power to ship the KW Shopper App by means of any smartphone app utilizing a local share telephone part from the house display. 
  • Consumer expertise enhancements embrace translation for 28 completely different languages in response to KW’s sturdy worldwide development. Contact and property deal with auto inhabitants and the addition of the “Fast Contacts Bar” to convey contacts nearer to the fingertips, have been additionally added.
  • Job app updates on the cellular app embrace the power to bulk edit duties, delete and undo duties, assign a process (if on a group account), unarchive a process and mark an entire process as incomplete. 

In February 2019, KW initially launched Command, which is hosted on the Keller Cloud platform, for normal availability for its brokers. In December 2021, KW launched the primary model of the Command app. Command has greater than 110,800 month-to-month lively customers as of Nov. 30.

“Our continued foundational developments to the code base and information construction of the Keller Cloud have put us ready to dramatically improve the pace to marketplace for Command updates and innovation,” mentioned Matt Inexperienced, head of agent expertise and innovation, KW. “We’ve got some thrilling releases in retailer, together with extra characteristic extensibility with our open API library mannequin that will likely be launched in 2023.”

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