September 26, 2023


New Estate

Keller Williams Fuels Agent Companies with Expertise Enhancements

3 min read

Newest highly effective CRM upgrades turbocharge advertising, branding and shopper relationships

AUSTIN, TEXAS June 13, 2023 — Keller Williams (KW), the world’s largest actual property franchise by agent rely, broadcasts highly effective function enhancements to Command, a sensible CRM-plus resolution, and its related cell app. 

“As we proceed to make investments in our Command platform, we stay laser targeted on what our brokers need,” stated Chris Cox, chief know-how and digital officer, KW. “Our newest capabilities enable our entrepreneurial brokers to thrive within the midst of a difficult market.”

By Labs, the innovation hub of KW, the franchise continues to associate with actual property brokers and groups to launch software program integrations and CRM options aimed toward growing productiveness and eliminating ache factors with lead technology, advertising, and actual property crew workflow capabilities.

The newest updates to Command embody: 

  • Lead Administration Automation affords actual property brokers and groups the flexibility to simply create guidelines that routinely tag and apply communication SmartPlans to new leads. 
  • Neighborhood Nurture SmartPlan, a client neighborhoods insights marketing campaign, debuts a surprising new look, designed to captivate and improve the person expertise, with built-in options that elevate the house search expertise on KW’s web sites and cell app. 
  • Designs Automation empowers customers of the Designs app with extra pre-populated advertising collaterals, which routinely embed listings and agent profile data, saving time and enhancing productiveness by eliminating handbook knowledge enter. 
  • Actual Property Staff Designs permits actual property groups to raise their model presence by way of consistency throughout advertising, branding, and communication campaigns. Actual property groups can retailer advertising property and collaborate within the Designs applet inside Command. 
  • Unified Process Expertise combines all actual property enterprise intercompany duties into one intuitive dashboard with enhanced filtering to quickly consider statuses and provoke subsequent steps.  
  • Notification Customization lets brokers effortlessly customise real-time notification preferences throughout Command’s cell and desktop platforms to shortly take motion and keep targeted on what issues to their enterprise.
  • Alternatives Applet Updates enable brokers additional customization of knowledge fields to trace offers throughout phases of a gross sales pipeline, eliminating the necessity for spreadsheets. 
  • Revenue Share Widget now permits brokers to trace their passive revenue earnings by month, 12 months, or over their lifetime with KW. 

“As a model, nobody is extra targeted on listening to the voice of the agent and delivering know-how instruments to empower agent companies to develop,” stated Cox.

Command app newest updates embody: 

  • Alternatives empower brokers to totally handle their offers’ lifecycle and monitor, report, and filter subsequent steps and duties throughout their gross sales pipeline to remain answerable for their enterprise on the go. 
  • Digital Enterprise Card allows the seamless sharing of an agent’s contact data and key particulars with a easy scan. 
  • Shopper Inquiries Widget and Tour Request Widget are viewable on the house display of the Command cell app and provide snapshots on the variety of shopper questions and requests from the KW Shopper app. With just a few easy clicks inside the Tour Request Widget, brokers can view a property’s key data and call the itemizing agent to rearrange the tour.
  • Cellphone Contacts Import permits for seamless onboarding of an agent’s present contacts straight from any smartphone into the Contacts App of Command.  
  • Revenue Share Widget now permits brokers to trace their passive revenue earnings by month, 12 months, or over their lifetime with KW. 

“We’re dedicated to continued strategic innovation throughout our platform,” stated Cox. “We imagine our know-how offers a hypercompetitive benefit to our groups and brokers.”

In February 2019, KW initially launched Command, which is hosted on the Keller Cloud platform, for normal availability for its brokers. In December 2021, KW launched the primary model of the Command app. Command had 139,920 quarterly lively customers as of March 31.

“Keller Williams is uniquely differentiated from different corporations primarily based on the breadth and depth of our know-how,” stated Cox.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest actual property franchise by agent rely, has greater than 1,100 workplaces and 189,000 brokers. The franchise can be No. 1 in items and gross sales quantity in america.

Since 1983, the corporate has cultivated an agent-centric, technology-driven, and education-based tradition that rewards brokers as stakeholders. For extra data, go to

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